Vision Zero is a leading traffic safety framework with an overall aspiration of zero serious injuries or fatalities on our roadways. Originating in Sweden, the Canadian Council of Motor Transport Administrators has selected Vision Zero as a primary focus in the release of their Road Safety Strategy 2025. Jurisdictions are encouraged to adopt the principles, develop a data- driven traffic safety strategy and implement best practice interventions, ultimately to save lives.

What is the Vision Zero Advocate Institute?
The Vision Zero Advocate Institute, based in Edmonton, Alberta, has been developed to support the accelerated adoption of Vision Zero both in Canadian municipalities and around the world. The Vision Zero Advocate Institute works with community teams, as well as thought leaders, corporations, researchers and industry experts to bring the best practice information directly to the public, through The Institute has a proven program that supports municipalities and organizations to implement Vision Zero in their own community. The Vision Zero Advocate Institute operates globally and is supported by ATS Traffic.


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