2018 Vision Zero Advocate Conference

The Vision Zero Advocate Institute and ATS Traffic are pleased to bring you the second annual Vision Zero Advocate Conference. A national leader in the adoption and acceleration of Vision Zero, the Institute is excited to bring the Vision Zero Advocate Conference to Canada. Vision Zero has evolved over the past 20 years, from initial implementation in Sweden, to the North American adaptation of the framework in the United States, and now is a critical priority for Canadian road safety.

We chose Toronto to host the 2018 event to make it more accessible for our East Coast road safety partners. As an official Vision Zero city, Toronto is the perfect location to welcome new and familiar faces for collaboration and action-oriented discussion on Vision Zero. The Vision Zero Advocate Conference is designed to connect and inspire delegates with best practice interventions, advancements in innovation, essential tools for implementation and in-depth case studies of successful Vision Zero cities. Through a series of sessions and workshops from leading industry experts, we’ll be addressing the implementation stages that can have a tangible impact on communities across North America. The conference will also feature a tradeshow component, where we will welcome road safety partners from across North America to share the latest trends and technology in traffic.

Who should attend the Vision Zero Advocate Conference?
Anyone with a vested interest in traffic safety. This could include:
• Researchers, transportation engineers
• Non-profit road safety organizations and advocates
• Emergency responders, public health officials or professionals
• Education departments, politicians and/or policy analysts
• Insurance agencies, driving schools/instructors
• Transportation companies or companies with large fleets

Join us at the Delta Toronto Hotel from February 28 to March 2 for education, inspiration and mobilization on Vision Zero. Turn your knowledge of Vision Zero into action and l earn how to successfully implement and move towards the goal of reaching zero traffic-related fatalities and serious injuries. At the Vision Zero Advocate Institute, it is our hope that every delegate leaves the conference, ready to accelerate the adoption of Vision Zero in their own community.


For more information on the Vision Zero Advocate Institute

2017 Conference Highlights

In March of 2017, ATS Traffic hosted the inaugural Vision Zero Advocate Conference in Edmonton, Alberta. This was a significant location to host the event, as Edmonton was the first Canadian city to commit to the goal of Vision Zero: reaching zero traffic-related fatalities and serious injuries. With delegates and speakers from across North America, the 2017 Vision Zero Advocate Conference brought people together to focus on a common goal. Engineers, public health officials, politicians and road safety advocates shared their knowledge and experiences to create an unparalleled collaborative experience.

Local Edmonton Mayor Don Iveson kicked off the event, and hosted the Conference opening remarks and ceremony. Carrie Doll, long time CTV news anchor and Edmonton philanthropist, emceed the entire event and delivered a session to delegates on the power of media. Other key speakers included Dr. Louis Hugo Francescutti, Gerry Shimko, Tony Churchill, Dr. Randy Goebel, Scott McCanna and Dr. Fuat Aktan.

On the second night of the conference, guests enjoyed a Gala evening with live entertainment from the famous Dueling Piano show. Sponsors from across North America also provided delegates with information and education on leading road safety technologies in the conference tradeshow. With media spots on local outlets such as CTV Morning Live, Global News Edmonton and the Ryan Jesperson show, the Vision Zero Advocate Conference was a resounding success for advocates of Vision Zero.